The Seeking State is a research-led cultural consultancy founded by Frances Croxford. We create strategies for brand and retail that are ambitious, effective and transformative. Through the diverse sources in our archive, we research every brief from multiple perspectives to expand the horizons of our clients, the sector and ourselves.
Brand
Research and Analysis
Brand Strategy
Brand Architecture
Name Development
Enterprise
Retail Strategy
Product Planning
Channels and Environments
Implementation
Culture
Staff Engagement
Change Workshops
Away Days
Speaker Programmes
Clients
M+, Hong Kong
Centre Pompidou
Amos Rex, Helsinki
Museum of London
Tower Bridge
Chester Zoo
Royal Botanic Gardens Kew
Ministry of Culture, France
Ministry of Culture, Athens
Initiative of Heritage Conservation
National Gallery of Greece, Athens
Jason Martin Studio, Portugal
Canvas, Asia
Wing Tai, Asia
The Burrell Collection, Glasgow
Turner Contemporary, Margate
The Holburne, Bath
The Box, Plymouth
Manchester Museum
Whitworth Art Gallery
Manchester Art Gallery
Viking Triangle, Ireland
Galway International Arts Festival, Ireland
Harrow Menswear Fashion Archive
Association of Cultural Enterprises
We Are Museums
Buy Art Fair
Culture 24
Art UK
Consultancy for Culture, Brand and Enterprise
“We at M+ have had the privilege of your insightfulness and understanding of our vision for a number of years and I want to thank you for the magnificent work that you have undertaken. It has been both inspiring and thought provoking, the impact of this work we have done together continues.”
Suhanya Raffel, Executive Director, M+, Hong Kong
“The Seeking State is a company that directors and key stakeholders sit up and listen to. Thought provoking content, intensity and passion for culture.”
Michael Wright, Commercial Operations Manager, The Burrell Collection, Glasgow
“From the moment we began the project we were absorbed in The Seeking State’s enthusiasm, energy and the need to strive for bigger and more challenging ideas. The end result has set us on a new commercial journey which has not only inspired the team throughout the organisation but has also provided a new sense of togetherness. The whole experience has been transformational in how we think and behave.”
Dominic Strange, Director of Operations, Chester Zoo
“The Seeking State’s unique approach of in-depth research, analysis and intelligent assessment across all aspects of the project, was both creative and professional. They continuously surprised and inspired us.”
Quincy Leon, Head of Brand Licensing, Royal Botanic Gardens, Kew
“I learned that any challenge can be met with creativity and a solution can be found in the most unrelated source if you are only willing to look at it, relate to it, and use it to your advantage.”
MA Heritage Management student, Initiative of Heritage Conservation
“The work we undertook with The Seeking State was incredibly valuable. Not only was the advice we received astute, but the presentation and quality of the finished report was outstanding. As such, it is a document I still keep on my desk several years later to refer back to for inspiration.”
Camilla Stewart, Head of Commercial Programmes and Collection Partnerships, Art UK
“The Seeking State undertook this work in a no-nonsense, straight talking yet sensitive manner, and the whole team bought into their methodology.”
Tony Smith, Commercial Director, The Lowry